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Billionaire Boys Club (BBC) Clothing / Ice Cream Shoes

Billionaire Boys Club (BBC) Clothing / Ice Cream Shoes

Pharrell Williams of the production duo “The Neptunes” founded his signature sneaker collection with Reebok called Ice Cream. Ice Cream / BBC is now a joint venture between Pharrell and Nigo (founder of Bathing Ape). The Ice Cream footwear collection originally dropped as part of a long term licensing deal between Williams and Reebok, the company that also produced his Billionaire Boys Club clothing line. Both the sneakers and the clothing line are available in limited runs at high end boutiques across the globe.

The sneakers come encased in packages that resemble ice cream cartons and according to Reebok, the first designs featured “sparkling images of diamonds and dollar bills.” Additional designs included images of radios, dice, pagers and money rolls.

Billionaire Boys Club (BBC) Clothing / Ice Cream Shoes