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New Release: Air Jordan I OG


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The Air Jordan I was the first sneaker designed for NBA legend, Michael Jordan. The shoe was designed by original Air Jordan designer, Peter Moore and was first released in 1985.

The original black-and-red colorway was put together to match the uniform of Jordan”™s Chicago Bulls, but it was met with disdain by NBA commissioner David Stern who outlawed the shoes and fined Jordan five thousand dollars every time he wore them in a game (which Nike gladly paid).

Nike used this as a free promotional tool in advertising and it helped propel the shoes into fans’ consciousness. Michael Jordan held up his own end of the self-promotion by earning a spot on the All-Star team, finishing third in scoring, and winning Rookie of the Year honors.

The Air Jordan I is one of the most sough- after shoes for sneaker collectors for obvious reasons.

The Air Jordan I OG is available on September 7 and will go for $140.

 

Image via SneakerNews.com

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