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Nike LeBron X “Carmex”


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We’ve written frequently on collaborations; and invariably these are between two teams. But the Nike LeBron X “Carmex” features three. There’s Nike, there’s the lip balm manufacturer Carmex, and LeBron James who is the common factor between the two. Isn’t that cool, how effortlessly one can take marketing to the next level. Cross-branding at its best.

The yellow and university red colors of the upper represent the colors of the lip balm container. The midsole is white, as are the laces, lining, and the swoosh.

And…this is an iD design, so you can head over to the site to make your own pair.

(source)

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