Air Max is a series of shoes launched by Nike which debuted in 1987 with Nike Air Max 1. Since then Nike has released updated models in the same product line. The distinctive style of Air Max is the visible air cushioning from the side of the midsole in most models. These air cushions successfully attracted wearers because they were one of a kind at the time. Various names for these air cushions were introduced, such as the Tube air, Total Air and Tuned Air.
In 1989 Nike released Air Max II, formerly named Air Max Light due to its lighter weight than the original Air Max. The Air Max III, Air Max 180 and Air Max ST follows Air Max II”™s airy weight with fully visible air unit in 1990, 1991 and 1992 respectively.
In 1995, Nike launched the most popular among any other Air Max products, the Air Max 95 or Air Total Max. Everybody loves Air Max 95 that Nike had to re-issue the model so many times. To welcome the new millenium Nike launched Air Max Deluxe and Air Max 2000. Then came 2003, it was the year for Air Max with its first customizable model to show up in NikeiD website, the Air Max 2003.
Like wine, Air Max aged well since its first introduction. In fact, Nike launched new version of Air Max every year; among them are Nike Air Max IV, Air Max 90,Â Air Max 93, Air Max 97, Nike Air Stab that was re-released in 2005 to repeat its huge success of 1988, and the last one was in 2009 with Nike Air Max 2009 with a simpler design than previous models.
The last few years with internet boom and e-business, Nike Air Max has gone to a new phase. Numerous websites and online shops were set-up to accommodate the thirst to of Air Max lovers for information and ways to get the shoe. There are even website to sell custom Air Maxes, this could involve the wearers creativity. Nike really goes far in reaching out their loyal customers.