One of the things that Nike has understood very well from the very beginning is that they can sell a lot more sneakers when they are endorsed by a pro athlete. This is because by giving the athlete their very own pair of sneakers, every time the athlete wears them is basically like free advertising for Nike, except for the low cost of producing the pair of sneakers for him which is obviously much cheaper than spending millions on advertising. They have done this for many different athletes over the years and today we are going to be looking at one of the first pairs. This is the new Nike Air Diamond Turf in Red, Black and White.
It is too bad that Deion Sanders is endorsed by Under Armour these days because shoes like these were some of the best signature sneakers ever released by Nike in our opinion.
