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Kanye West Signs with adidas

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Looks like Nike’s loss is adidas’ gain. The German sneaker giant has snagged the hip hop artist and will partner with him for a range of sneakers and apparel. In a recent interview with Hot 97″²s Angie Martinez, Kanye hinted at a shift in loyalties and seemed to suggest that the lack of royalties from Nike were forcing him to consider this move.

If Kanye really did not receive any royalties for the Air Yeezy line then it may well be a genuine grievance with the artist; unless the terms of his contract with Nike were clear on this angle. In the interview, in what was a bit of a rant, Kanye said “I need some type of royalty.’ Nike said, ‘We can’t give you a royalty because you’re not a professional athlete.’ I told ’em, I go to The Garden and play one-on-no one. I’m a performance athlete.”


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