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New Era

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When you think of caps, New Era probably comes to mind. New Era Cap Company is one of the largest headwear manufacturers in the United States that prides itself on creating authentic and quality lifestyle products. The New York-based company is internationally known as the official on-field cap of Major League Baseball team, as well as select teams in Australian Baseball League, Korean Baseball Organization, and Nippon Professional Baseball. It is also the lifestyle brand best known for creating the iconic 59FIFTY fitted cap.

Headwear for Self-Expression

New Era is more than a headwear company; it is a lifestyle brand. For over 90 years, New Era continues to hold the tradition of creating headwear collections that transcend time, culture, and style. It is deeply rooted in its commitment to “create passionate bonds with consumers through lifestyle products and experiences that encourage self expression.”


While the iconic 59FIFTY fitted cap has been the cornerstone for New Era, the company extends its brand into areas that still showcase individuality and self-expression. Aside from the 59FIFTY and 49FORTY, its headwear collection showcases a wide range of styles that include beanies, buckets, knits, truckers, and visors. Similar to its headwear, New Era”™s sports-inspired apparel line, from T-shirts to hoodies, boasts trendy, yet timeless appeal.

New Era has evolved into a brand that crosses cultures. The company has embraced synergistic entertainment opportunities to further expand its brand DNA. Foraying outside the field, New Era can be seen on the runways, as well as on television, film, and music videos. It has also been the headwear of choice by many celebrities, entertainers, musicians, and athletes worldwide.

Reflecting values, beliefs, and style through its products, New Era delivers innovative headwear and apparel that encapsulate fit, fashion, and function.