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Dwyane Wade and Li-Ning Come Together to Create Brand WADE


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Li-Ning, which is China’s leading sportswear company, and All-Star NBA player Dwayne Wade have come together to create brand WADE which will serve as a vehicle for the Chinese company’s foray into America and at the same time fulfill the basketball player’s dream of emulating his idol Michael Jordan and starting his own line.

The line will include adult apparel and footwear as well as gear for kids. The products should appear in the American markets by next year; this is a multi-year deal the terms of which are not yet known.

Li-Ning, the name behind the Chinese company, is a multiple Olympic gold medalist in gymnastics.

(source)

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